ISSN: 2455-0353
The dreadful impact of covid-19 pandemic cannot be overlooked worldwide. The world saw the dramatic consequences of the unpredictable event on lives and livelihood. It lead to deteorating socio-economic activities with complete shutdown and lockdown situation across the world menacing the businesses ,businessmen and the consumers altogether. However In such a frightening scenario e-commerce proved to be a boon to an Indian economy. China ,being the first economy that was hit by corona virus ,dragged itself to the leading position in terms of economic recovery. This recuperation was pitched due to self-reliance concept in their economy. Realizing the importance of self-reliance , India took various initiatives to promote self reliance in the economy-such as Vocal for local, Make in India and Atma Nirbhar Bharat. With the copious labour force , innovations , digitalization and technological upgradations e-commerce has helped not only the consumers but also Indian markets to get back in the saddle and is aiding Indian economy to become more self-reliant and make Atma-Nirbhar Bharat. In this context, the present paper attempts to study the emerging trends of e-commerce and various employment and livelihood opportunities it seeks to create. It examines the post-covid impact of e-commerce in revival of economy and its potential to accomplish the objective of Make in India. This research is focused on analysing how e-commerce can create and achieve the motive of Atma-Nirbhar Bharat.